A door into another world, opened before the doors open.
The WOID is an immersive experience venue coming to Zirakpur, in the Tricity. The brief was to give it a name, a world and a first appearance before the doors open: a brand that feels like stepping through a portal, a teaser that puts the visitor in front of that door, and a coming-soon site with a waitlist so the first visitors are counted before launch day.
Brand, teaser film and a coming-soon site for an immersive experience venue in Zirakpur, Tricity: a world people walk into, sold before it opens.
A brand built as a world
The name, the mark and a visual language of light and dark: a glowing threshold, a figure at its foot, a sky of particles. Everything the venue shows later grows from it.
The teaser film
A figure walks toward the light. One shot, one feeling, built to run on screens, in the feed and on the site, so the first thing anyone sees of The WOID is the experience itself.
Coming soon, with a waitlist
A one-screen launch site: the teaser full-bleed, two words, one button. The waitlist collects the first visitors before there is anything to book.
Made to extend
The same light, type and motion carry into the venue signage, the social launch and the ticketing when it opens.
Amble Earth
Travel · Shimla
