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Case study · Sport · Brand storytelling

Apni khel wapas lo.

Client
PickleBugs
Project
PickleBugs
Lanes
Brand films · Campaign scripts
PickleBugs
The brief

PickleBugs wanted films that made people feel the pull of playing again — not another list of sports features.

Brand films and campaign scripts: emotional Hinglish storytelling with Virender Sehwag, built around one line, “Apni khel wapas lo.”

What we did

  • Campaign line

    “Apni khel wapas lo” — take your game back.

  • Script development

    Refined over several rounds into natural, emotional Hinglish.

  • Story-led films

    Scripts built around cricket legend Virender Sehwag.

PickleBugs, image 1
PickleBugs, image 2
PickleBugs, image 3
Next project

The WOID

Immersive experience · Zirakpur, Tricity

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Craft

Drawn by hand.

Caricatures, portraits, characters and mascots drawn in-house. Every piece whole, at its own size. Open one to see it full.

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